Business students continue to find Google irresistible.
SAN FRANCISCO: Google is still the most popular employer in the world among business students, according to Universum's latest global ranking. Drawn to the company's culture of innovation, laid-back vibe, smart employees, and out-of-the-ordinary perks, undergraduates have seen Google as the world's most attractive employer since 2009.
In 2011, business students gave an edge not only to Google but also to other technology companies, while banks and traditional business employers continued to descend in popularity. Although the top five companies on the global list for business remained pretty much the same as in 2010-Google, followed by the Big Four accounting firms KPMG, PricewaterhouseCoopers, Ernst & Young, and Deloitte-the rest of the top 10 experienced a shakeup in the ranking compiled by Universum, a research firm in Stockholm.
For starters, Apple leaped from No. 18 in 2010 to No. 9 in 2011, while Coca-Cola dropped from 8 to 12. Rounding out the top 10 were Microsoft at No. 6, Procter & Gamble at No. 7, JP Morgan at No. 8, and Goldman Sachs at No. 10. The list is based on the preferences of more than 160,000 career seekers with a business or engineering background from the world's 12 largest economies as measured by nominal GDP.
The global ranking is separated into two lists-one based on the responses of business career seekers and the other on those pursuing engineering. Those respondents interested in business careers accounted for 82,830 of the survey takers.
In 2011, business students gave an edge not only to Google but also to other technology companies, while banks and traditional business employers continued to descend in popularity. Although the top five companies on the global list for business remained pretty much the same as in 2010-Google, followed by the Big Four accounting firms KPMG, PricewaterhouseCoopers, Ernst & Young, and Deloitte-the rest of the top 10 experienced a shakeup in the ranking compiled by Universum, a research firm in Stockholm.
For starters, Apple leaped from No. 18 in 2010 to No. 9 in 2011, while Coca-Cola dropped from 8 to 12. Rounding out the top 10 were Microsoft at No. 6, Procter & Gamble at No. 7, JP Morgan at No. 8, and Goldman Sachs at No. 10. The list is based on the preferences of more than 160,000 career seekers with a business or engineering background from the world's 12 largest economies as measured by nominal GDP.
The global ranking is separated into two lists-one based on the responses of business career seekers and the other on those pursuing engineering. Those respondents interested in business careers accounted for 82,830 of the survey takers.
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